Overview
Belong.Life is the world's largest social and professional network for managing and navigating cancer treatment — free and anonymous for patients and caregivers. I joined after the app had been live for five years, with one goal above all: help save people's lives through clearer navigation, better tools and a friendlier design.
Product
My goals
- Better UX navigation, guided by Material Design.
- Add and improve the app's tools, and grow active usage.
Pixel-perfect vector graphics and a user-friendly design language, carried across mobile and a new web app version.
- iOS
- Android
- Web app
- Material Design
- 3 languages
The challenge
After five years live, the app had grown hard to navigate. Patients and caregivers — often under stress — struggled to find experts, communities and their own medical records.
The solution
Clearer navigation, direct chat with world-renowned experts, a supportive community, a digital medical binder and a desktop web app — all on one platform that powers several apps.
Process
- 01
Discover
Interviews, analytics and stakeholder workshops to map the real problems behind the patient journey.
- 02
Define
Synthesised findings into user journeys, priorities and clear success metrics.
- 03
Design
Iterated from flows and wireframes to high-fidelity prototypes inside a shared design system.
- 04
Validate & ship
Usability tests with real users, then close collaboration with engineering through launch.
Results
~1M
Users worldwide
5
Apps and counting
3
Languages
2
Platforms — iOS & Android
Shimi is one of the most creative, hard-working, and driven people I know. Shimi did a great job growing Belong.Life's presence in terms of visual language. It was a pleasure to work with Shimi, and I am sure he will be a great asset to any company.
Inside the product
Expert chat & community
Leading oncologists, radiologists and researchers answer patients directly, while a supportive community shares experiences, tips and encouragement.
Digital medical binder
No need to carry a huge binder: medical records are organised in one place and shared privately with family, friends and doctors.
Web app version
The app adapted to desktop with a better experience for groups, files and search.
Onboarding
A friendly, illustrated sign-up that asks only what's needed to connect each person with the right groups.
One platform, five apps
Cancer, MS and IBD apps, plus CoronApp built for the Israeli Ministry of Health during COVID-19.
Mobile app
Selected screens from the app
Next case study
AFM-20DSP